It is often tough to change the customs of a company or other concern, particularly when it consists of many members who may not all be in the same location. One way to discover what might work is to review the accomplishments of those that have already experienced successful change. One such story is that of Adventist Midwest Health.
The global credit crunch in the last two years has hit companies in all sectors of the economy. However there is one sector where the impact has been unusually significant and that is with mid-market companies. These companies provide a significant number of jobs in the economy. However these companies tend to make changes more slowly that their competitors who are larger public companies and the smaller, often mom and pop type businesses. In the US and Canada these mid-market companies have also struggled to keep or secure additional financing to cope with the credit crunch.
There is considerable media coverage of large public companies and small mom and pop businesses but very little coverage of mid-market companies that are key players in every sector of the economy. What do we mean by mid-market companies? Well there several indicators of mid-market including: the number of employees, annual sales and market position.
Leadership communication is so much more than letting employees know what is happening in the organization and the reasons why. And whilst information tools such as the corporate intranet, town hall meetings, CEO emails and blogs are important they are only part of the communication mix. Transformational leadership is about engaging employees on the journey of change to ensure that the business objectives are met. The only way to successfully achieve this is by designing employee engagement strategies to compliment information on the change process.